AuthorKris Kasawski

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Alberta’s Electricity Market Is Evolving

The Alberta electricity system and market is evolving and with these changes coming in you may be asking yourself, “What is the next evolution?”

With 4 major announcements coming from the Alberta Government Nov. 22nd, Nov. 23rd, Nov 24th, and Nov 25th Alberta’s Electricity Market will undertake a redesign with 3 key guiding principles.

  1. Address volatility in the market
  2. Protect consumers
  3. Instill investor confidence

To address volatility in the market, a price cap on the RRO (Regulated Rate Option) of 6.8 cents/kWh will been installed beginning June 2017 through until June of 2021.  What this means is consumers who choose the Default Rate for their electricity will continue to pay the government regulated rate, which fluctuates and follows the wholesale market but averages around 20% higher than Park Power’s Floating Rate.  Should the actual price for the RRO reach 6.8 cents/kWh, it will be capped at that rate automatically on their bills.  When this happens, the government will pay the RRO provider the difference between the actual price and the ceiling.  Where the money for this compensation is coming from is yet to be determined.

Before this government intervention, price protection has always been available to consumers through fixed rate offerings from competitive retailers like Park Power.  Like our Green Alberta Energy Rate of 6.0 cents/kWh guaranteed until the end of 2020 and still 13% below the government cap price.


In an effort to protect consumers the government has banned door-to-door sales of household energy products beginning Jan. 1, 2017.  These include: furnaces, natural gas and electricity contracts, water heaters, windows, air conditioners, and energy audits.

This change has come from Service Alberta as they are the ministry in charge of consumer protection and the Fair Trading Act.  While only a few energy retailers on Alberta’s market still use door-to-door sales methods for residential consumers many retailers employ sales staff or contractors for commercial consumers and will be directly affected by this change. This is going to change the retail electricity and natural gas marketplace for sure but challenges for marketers usually ends with innovation and value for consumers.




As coal-fired electricity generation is phased out of Alberta by 2030, infrastructure investments will need to be made to replace half of our current generation capacity. To encourage greater investor confidence, Alberta’s Energy Only electricity market is being redesigned to include a Capacity Market.  This means that a secondary market for electricity generators will be created wherein they can earn income for the ability to supply power (capacity) to the grid.  The goal with the market re-design is to make available a secondary, more stable stream of income for generators compared to Alberta’s current energy only market.  The addition of a stable stream of capacity market income to the less predictable energy market income should make a more attractive environment for investment into electricity generation assets.

Capacity markets are used throughout the world, including in the United States and United Kingdom. They currently serve over 137 million electricity consumers in more than 30 U.S. states.  For Albertan consumers this transition could actually bring prices down once the framework is in place for 2021.

Evolution of Alberta's Electricity Market

The market redesign to include a capacity market will be led by the Alberta Electrical Systems Operator (AESO), the non-profit body responsible for managing the grid 24 hours a day, managing and operating the electricity markets, and planning for the system’s future infrastructure requirements.





The updated Alberta Electricity market will create a more investment friendly environment and protect consumers from price volatility and pushy sales people.  Let us hope that consumer education remains a priority as well so that the market for electricity and natural gas remains healthy and competitive for consumers instead of favouring the Regulated Rate Providers.

In this evolving electricity market, Park Power will continue to aim to be A Better Choice for Albertans by offering lower rates, better service, and sharing our profits with awesome local charities.

Door-to-door energy sales ban to protect Alberta consumers

Here is a News Release that came from the Government of Alberta today regarding the use of door-to-door sales tactics for energy products. As Park Power aims to be A Better Choice for Albertan’s we have never used door-to-door tactics.

Door-to-door energy sales ban will protect consumers

November 25, 2016 Media inquiries

Starting Jan. 1, 2017, Alberta will prohibit unsolicited door-to-door selling of energy products to protect people from misleading, high-pressure sales practices.

Alberta is banning door-to-door sales of:

  • furnaces
  • natural gas and electricity energy contracts
  • water heaters
  • windows
  • air conditioners
  • energy audits

The government has received well over 1,000 complaints about energy-related, door-to-door sales. Many have come from seniors and families who felt tricked into buying furnaces or water heaters on the spot. In other instances, consumers felt unrelenting pressure to sign energy contracts with salespeople visiting their home two or three times in one day.

“We heard loud and clear from Albertans who are frustrated by knocks on their doors and aggressive sales pitches in their homes. That’s why we’re taking action to protect Albertans by ending aggressive door-to-door energy sales.”

Stephanie McLean, Minister of Service Alberta

“We support the government’s action to protect consumers from door-to-door energy sales. We know that seniors are often targets of misleading, high-pressure sales tactics and this ban will help prevent many seniors from feeling forced into energy contracts and purchases they don’t need or want.”

Gordon Voth, President, Seniors United Now

“It’s our mission to advance marketplace trust, and one of the ways we do that is to call out unethical business practices. While BBB recognizes the many legitimate and trustworthy businesses who sell door-to-door, we hope these restrictions on misleading and high-pressure sales tactics will help create a marketplace where buyers and sellers can trust each other.”

Mary O’Sullivan-Andersen, President and CEO, BBB, Serving Southern Alberta and East Kootenay

“The RCMP welcomes this change. Our investigators have helped Albertans who have succumbed to fraudulent, high-pressure sales at their door. Real financial and emotional harm is often the result from these tactics, particularly among vulnerable persons in our communities. With this ban, we expect to see a noticeable decline in criminal incidents of unscrupulous, door-to-to-door sales of energy products.”

Superintendent Guy Rook, Alberta RCMP Officer in Charge, Federal Enforcement

Energy companies have multiple channels to sell directly to Albertans, including telephone and online sales, kiosks and advertising. All of these options remain open to them. Consumers are still able to invite salespeople to their homes, free from the pressure of having an unexpected, unwanted visit.

This action caps a week of government actions to improve the electricity system to protect Albertans. They include:

  • Putting an electricity price cap of 6.8 cents per kilowatt hour in place for families and small businesses on the Regulated Rate Option from June 2017 until June 2021.
  • Announcing the creation of an electricity capacity market to provide a future supply of reliable power at stable, low prices.
  • Reaching agreements with power companies to provide an orderly transition from coal-generated power to new, reliable sources of electricity by 2030.
  • Protecting taxpayers by achieving a settlement with Capital Power, AltaGas and TransCanada Energy that sees payments to the government in exchange for the early return of their Power Purchasing Arrangements.


Alberta’s Utilities Consumer Advocate website offers tips on buying energy products, helps customer shop around by comparing utility rates online and explains utility bills.

Anyone with concerns about door-to-door energy sales can call Service Alberta’s consumer protection line at 1-877-427-4088 or visit to learn more about their rights.

Related information


Media inquiries

Tina Faiz

Press Secretary, Service Alberta

How Will Canada’s Coal-Fired Electricity Phase Out Affect Consumers?

Canada’s coal-fired electricity phase out plan, announced Nov 21, 2016, will of course have effects on consumers.  Will Canadian citizens and businesses be able to handle the increased utility costs? Yes.

I would like to give consumers on Canadian (an in particular Albertan) electricity markets some context about our costs for electricity. Canada as a whole offers consumers some of the lowest electricity rates in the world.

The graph below shows 2015 average prices (in $US cents/kWh) of various nations around the world. source



Canada offered the 3rd lowest rates of the group sampled and at 7.23 cents/kWh was more than 50% lower than the top 2 nations.  Alberta in the meantime has been experiencing market prices for electricity even lower than that. Throughout 2015 Park Power’s Floating Rate offering was in the 4-5 cents/kWh range. 

In 2016 Alberta’s wholesale electricity has been trading at consistently record low prices which has reflected in our Floating Rates.


Now that you have some context, hopefully you will see that the phase out of coal-fired electricity in Canada, and Alberta, will not be a crippling provision placed on our economy.  In all likelihood, in a few years electricity prices will return to where they were a few years ago. Yes more expensive than they are now but loads cheaper than the rest of the world.

I believe that Canada’s marketplace will be able to handle any increased costs associated with a price on carbon and a coal-fired electricity phase out and will benefit from the reduction in emissions that will come along with both.

In the meantime consumers can get off their old rate plans and take advantage of the savings offered by Park Power