February 4, 2026
When we talk about the Rate of Last Resort (ROLR) with customers, the response we often get is, “How do I know if I’m on the ROLR?” The way to tell is easy: Did you choose your retailer? If the answer is “Yes,” then you’re likely NOT on the ROLR. If the answer is “No,” then you’re likely ON the ROLR – and that’s a problem for your wallet.
The best part is that Park Power has a solution for you. Read on to find out how we can help you keep more money in your wallet.
The Rate of Last Resort was implemented on January 1, 2025, by providers such as ENMAX, EPCOR, and Direct Energy, and is a two-year fixed rate. It was designed to replace the old Regulated Rate Option (RRO), with a new name and a new structure to ensure customers knew it’s meant to (literally) be a “last resort.”
For those still on the ROLR, you’re paying an average of 12.03 cents/kWh plus admin fees that range from 26 cents/day to 77.5 cents/day (an average of 48 cents/day). But that’s not all! For Edmonton ROLR customers under EPCOR, you paid an extra 5.38 cents/day in January 2026 for a “ROLR Rider.” For Calgary ROLR customers under ENMAX, the ROLR Rider means you’re paying an extra 17.97 cents/day for the month of February 2026!
What’s the ROLR Rider for? Good question! It’s a cost recovery tool to implement the Rate of Last Resort. EPCOR used theirs to recover approximately $435,000. ENMAX is using theirs to recover approximately $359,000.
Let’s do a little math for February bills:
- The average home consumes roughly 750 kWh of electricity per month. At 12.03 cents/kWh, that’s $90.23/month for electricity.
- Add in Calgary’s admin fee of 41.34 cents/day, and that’s $11.58 in admin fees.
- Suppose you’re a Calgary customer, you now have to pay a ROLR Rider of $5.39 for the month of February.
- In total, you’ll pay $107.20 before we get to the regulated Distribution and Transmission costs!
As a Park Power customer:
- 750 kWh/month at our promotional rate of 7.90 cents/kWh is $59.25 for electricity.
- Our flat admin fee is $8.85/month.
- We don’t charge a ROLR Rider.
- In total, you’ll pay just $68.10* – a difference of $39.10 for the month of February alone!
Now for the easy part. Sign up today at parkpower.ca to access our Promotional Discount Rate of 7.90 cents/kWh** and start saving right away!
* Not including distribution charges, transmission charges, and other regulated fees.
** The Promotional Rate Discount Rate of 7.90 cents/kWh is guaranteed until May 31, 2026, followed by 8.50 cents/kWh guaranteed until December 31, 2028. See website for details.
